Alpharetta-based Logic Speak has been named the Greater North Fulton Chamber of Commerce’s 2026 Small Business of the Year, recognizing the managed IT firm 22 years after its founding.
The company was among the businesses honored at the chamber’s Oct. 6 North Fulton Focus Series. Other recipients included John Ray Co., named Solopreneur of the Year, and Don’t Touch My Hair by Hollywood, which received the Inclusive Business Excellence award. Outback Steakhouse Roswell earned Community Service Excellence recognition, according to the chamber’s announcement.
Logic Speak founder and president Jason Etheridge joined Ray and salon company founder Diamond Ford on an Oct. 29 episode of the chamber’s Business RadioX podcast, hosted by chamber President and CEO Kali Boatright.
Etheridge founded Logic Speak in 2004. The company provides managed IT support, cybersecurity, technology strategy and AI services for small and midsize businesses across the Atlanta area.
A Georgia Tech computer science graduate, Etheridge previously worked at Extreme Logic and Hewlett-Packard, according to his company biography. He also serves on the chamber’s board and as secretary of the Gwinnett Tech Foundation Board of Trustees.
During the podcast, Etheridge described his company’s role as freeing business owners from managing technology themselves. He also emphasized active chamber participation rather than treating membership as an automatic source of sales.
Ray advises professionals on pricing and business development and wrote The Generosity Mindset. Ford’s company, founded in 2016, operates salons inside senior living communities, serving residents in independent living, assisted living and memory care. Both discussed the relationships that helped their businesses grow.
The chamber will hold its next Business After Hours event at Logic Speak on Thursday, Nov. 12, from 5:30 to 7 p.m.
The office is at 10745 Westside Way, Suite 125, in Alpharetta. Registration is complimentary for chamber members and $25 for nonmembers.
